Beyond Product Reviews: What Are Customers Saying About Your Business?

Customer reviews have transcended their role as mere evaluations of products. They provide a clear view into the heart and soul of a business, shedding light on aspects that often remain unseen.

Beyond Product Reviews: What Are Customers Saying About Your Business?

Customer reviews have transcended their role as mere evaluations of products. They have evolved into windows that provide a clear view into the heart and soul of a business. Beyond the tangible items customers purchase, these reviews offer a revealing glimpse into the broader customer experience, shedding light on aspects that often remain unseen.

Join us on a journey as we delve into the realm beyond the product, where customer feedback unveils the hidden facets of your business that make all the difference. From impeccable service to seamless interactions, discover how reviews become a compass guiding your brand's reputation and success.

Insights Into Customer Service Quality

Customer reviews are a powerful tool for illuminating the customer service quality of a business. They provide direct insights into customers' interactions and experiences, allowing businesses to understand their strengths and areas for improvement. Positive reviews often highlight helpful and attentive customer service interactions, showcasing the business's commitment to addressing customer needs. Conversely, negative reviews might point out instances of poor communication, unhelpful support, or inadequate problem resolution, signaling areas that require attention.

Reviews also shed light on the responsiveness of the customer service team. Customers frequently share their feedback on the speed of response to inquiries, concerns, or issues, revealing the business's dedication to addressing customer needs promptly. Furthermore, reviews often provide glimpses into the attitude and empathy of customer service representatives. Customers may commend staff members who demonstrate understanding and go the extra mile to ensure customer satisfaction, or conversely, highlight instances where representatives lacked empathy or failed to address concerns effectively.

Also, reviews can reveal the level of knowledge demonstrated by customer service representatives. Businesses can gain insights into whether representatives possess the necessary expertise to address inquiries and provide effective solutions. Interestingly, reviews can indirectly reflect employee morale and engagement if customers mention positive interactions with staff or mention exceptional service experiences.

By analyzing reviews, businesses can gain a comprehensive understanding of their customer service performance and make informed decisions to enhance customer satisfaction and loyalty.

Insights Into Supply Chain & Logistics

Customer reviews also provide firsthand accounts of customers' experiences with shipping, delivery, and product condition. These reviews can uncover both strengths and areas for improvement in a business's supply chain operations. For instance, customers might mention shipping times, packaging quality, and the condition in which products arrive, offering a glimpse into the efficiency of order fulfillment and the overall logistics process.

Product: XYZ Laptop Rating: ★★★★★ (5/5 stars) "Ordered a laptop and was pleasantly surprised by how quickly it arrived, well before the estimated delivery date. The packaging was robust, and the laptop is perfect. However, upon unboxing, I noticed a minor scratch on the corner of the laptop's case. While the laptop was’t damaged, more care should be take in handling deliveries."

In this example, the review highlights the efficiency of the shipping process, where the laptop arrived earlier than expected. The packaging quality is also praised, suggesting that the business has effective logistics in place. However, the review also reveals a quality control concern, indicating that a more thorough inspection before shipping could prevent such minor issues and further improve the customer experience. This feedback not only provides insights into the supply chain but also guides improvements for enhanced customer satisfaction.

Insights into User Experience On Website/Mobile App

Customer reviews provide valuable insights into the User Experience (UX) of a website or app by offering direct feedback on navigation, design, functionality, and overall usability. These reviews can help businesses identify areas for improvement, and areas where the UX is already excelling.

For instance, customers often share their opinions on the functionality, ease of navigation, clarity of information, and the overall design aesthetics. Positive reviews might highlight intuitive menus, clear categorizations, smooth interactions, fast loading speeds, easy-to-find information, indicating a positive UX. On the other hand, negative reviews might point out bugs, confusing layouts, difficulty in locating products, slow loading times, or any technical issues that impact the user experience negatively.

Fashion Nova Customer Reviews from the App Store
Fashion Nova Customer Reviews from the App Store

In essence, customer reviews serve as a valuable tool for businesses to gauge the effectiveness of their website or app's user experience. By analyzing these reviews, businesses can make informed decisions to enhance the UX, address pain points, and create a digital environment that encourages positive interactions and conversions.

Insights into Return & Refund Policies

Customer reviews shed light on customers' experiences with returning products, requesting refunds, and the overall satisfaction with the brand's policy. These reviews offer firsthand accounts of how the policy is implemented, how efficiently returns are processed, and how well customers' concerns are addressed.

Positive reviews may highlight hassle-free returns, quick refunds, and responsive customer support during the return process. These reviews indicate that the brand's returns and refund policy is customer-friendly and effective. On the other hand, negative reviews might detail challenges faced during the return process, delayed refunds, or unhelpful customer service interactions, signaling areas where the policy might need improvements. This is significant because a survey from Rebound found that negative returns experiences can deter customers from shopping with a brand again. Whereas a clear and user-friendly return experience could be used as a conversion rate optimisation strategy and boost sales.

Overall, customer reviews serve as a valuable source of feedback for businesses to understand how well their returns and refund policy aligns with customer expectations and how it can be optimized to provide a seamless and satisfactory experience.

Certainly, customer reviews provide insights into various aspects of a business beyond the product being sold. Other aspects include:

  • Payment Process: Reviews may mention the simplicity or complexity of the payment process, highlighting any obstacles customers encountered during checkout.
  • Ethical Practices: Customers may discuss ethical considerations such as sustainable practices, fair labor conditions, and the business's commitment to social responsibility.
  • Innovation and Evolution: Reviews can showcase whether a business is responsive to trends and customer needs by introducing new features, products, or services based on customer feedback.
  • Cultural Fit: Customers may evaluate how well a business aligns with their values, cultural preferences, and lifestyle choices.
  • Accessibility: Reviews can reflect whether the business is inclusive and accessible, addressing any concerns related to accessibility for individuals with disabilities.
  • Localization and Personalization: Customers may mention experiences related to localized content, personalized recommendations, and language preferences.
  • Value Proposition: Customers often evaluate whether the product's features, quality, and pricing align with their expectations, shedding light on how well the business delivers on its value proposition

Collectively, these insights provide a comprehensive view of the customer journey and business operations, helping businesses refine their strategies, enhance customer satisfaction, and make data-driven improvements across multiple dimensions.
Upon competitive analysis powered by these reviews, businesses can identify trends and opportunities to improve these business areas, and stay ahead of the curve.


Beyond the product lies a treasure trove of insights into customer service quality, brand perception, operational efficiency, and the path to fostering loyalty. Embracing customer feedback as a strategic tool empowers businesses to cultivate transparency, trust, and customer-centricity.

As the digital age continues to reshape consumer interactions, the value of customer reviews shines brighter than ever, providing a compass that guides businesses toward sustained growth, success, and a meaningful connection with their customers.

About Lykdat

Lykdat is a software development company in Amsterdam, providing customer-focused AI-powered solutions, to help fashion ecommerce businesses succeed.

We recently released Woven Insights, an AI-powered fashion analytics software, empowering fashion retailers, merchandisers, research teams, and manufacturers with accessible actionable fashion insights, by leveraging Artificial Intelligence.

Gone are the days when actionable fashion analytics was accessible only to larger, more financially robust fashion businesses. We are democratizing fashion intelligence with the most affordable pricing in the industry

Join the market leaders, and gain a high-level understanding of the fashion market, by leveraging insights from more than 40 million online shoppers and 2 million+ products from more than 120 of the top global fashion brands.

Learn more about Woven Insights.